Handicraft Sector
Handicraft has its roots in the rural crafts—the material-goods necessities—of ancient civilizations and many specific crafts have been practiced for centuries, while others are modern inventions or popularizations of crafts which were originally practiced in a limited geographic area.
Seen as developing the skills and creative interests of students, generally and sometimes towards a particular craft or trade, handicrafts are often integrated into educational systems, both informally and formally. Most crafts require the development of skill and the application of patience but can be learned by virtually anyone. In some of the countries, more advanced handicrafts form part of the formal, compulsory school curriculum, and are collectively referred to as Students learn how to work mainly with metal, textile and wood, not for professional training purposes as in American vocational–technical schools, but with the aim to develop children's and teens' practical skills, such as everyday problem-solving ability, tool use, and understanding of the materials that surround us for economic, cultural and environmental purposes.
Today e-commerce has become an integral part of everyday life, starting from fashion to daily needs, everything is accessible through internet, and with time these e-commerce platforms have proven to be necessity then just an option for most of the people, especially in urban areas. But what is interesting is to notice that out of millions of products available on internet, how many reflect our country, how many belongs to our culture and what is the presence of Indian handicrafts online. To unfold these questions we will look at different online sites selling Indian crafts, and there functioning. Talking about India, India has over 200 million internet users and growing every day, such large segment of internet users to purchase online, has led to a noticeable growth of e-commerce in India. Hence It is not surprising that India is in a position for the growth and development of the e-commerce sector.
Coming to Indian handicraft market and its presence on online retail platforms, we don’t see any prominent products related to handicrafts online, though India is one of the major handicrafts suppliers to the world market. It supplies Handcrafts to over 50 counties in the world. The handicrafts industry is spread all over the country in rural and urban areas. Huge number of artisans and their families survive on handicrafts, as it’s their only profession; this segment includes a large number of women and people belonging to the weaker sections of the society. Ever-growing globalization is causing the products to be more commoditized, because of which, artisans are facing stiff competition from other artisans from all over the world. In such conditions modern marketing techniques such as e-commerce in the handicrafts sector can be a asset to artisans as they can compete in today’s fierce competitive and complex business environment. It will also give Indian artisans an extra edge among other countries.
The Handicraft Sector has an important role to make the Indian Government’s “Skill India” mission success. The Indian Handicraft industry contributes in a major way in uplifting the social and economic lives of the artisans. With more than seven million artisans and nearly 67,000 export houses, the Indian handicrafts industry is one of the largest employment sectors of the country as skills and knowledge are the driving forces of economic growth and social development for the country and we help you in this.
Programs Implemented & Aligned with SSC are:
- 1. Traditional Hand Embroiderer
- 2. Hand Crochet Lace Maker
- 3. Bamboo Mat Weaver
- 4. Handloom Weaver (Carpets)
- 5. Hand Rolled Agarbatti Maker
- 6. Agarbatti Packer
- 7. Engraving Artisan
- 8. Carving Artisan